Fear and rejection are probably the only two emotions that are common to all sales professionals. And when you’re making cold calls, it’s crucial to understand what rejection means and how you can improve to deal with it the best way.
You need to accept that rejection is a natural thing when you’re making cold calls. It’s not easy to deal with it or to overcome it, so, here are 5 tips that will help you:
Don’t Take It Personally:
If you get rejected several times in a row, you might start thinking there might be a problem with you, and that people are rejecting you instead of what you’re selling. This isn’t true. If you’re having some friends over and you offer them something to drink and they say no, will you feel rejected? No, you won’t. They’re simply not thirsty. And this is exactly what happens when you’re making cold calls and people reject you. They’re not actually rejecting you but they ‘re simply not interested in what you’re offering.
Adopt A Positive Attitude:
Before you start the cold call, try to think in a positive way. Think that you will succeed and you’ll be able to make the sale. Even if you don’t notice, your voice shows if you’re excited or just dull. And by having a positive attitude, you’ll feel more confident, and that will show in your voice.
Focus On The Positive:
Don’t just keep reminding about how many times you got a “no”. There are times when you make a sale and this is what you should remember and focus on. You can also take advantage of it and see if you did anything different that lead to a positive outcome. This will not only help you handling rejection as it will help you leverage your skills.
The Success Rate:
You know there is an approximate number of calls you need to make to make a sale. So, the more people say no to your offer, the more closely you are to making it. It’s just not possible to sell to everyone you talk to.
Talk With Your Co-Workers:
No one better than your co-workers will understand you. Just talk to them and share your thoughts and frustrations. They’ve been there and they’re most probably already doing something that helps them. This exchange of ideas might be great for both of you since you might even get some helpful tips.
Stick To Your Routine:
If you usually make a certain number of calls during the day, maintain the same number. Even if you feel like quitting, you just can’t because you still didn’t make enough calls.
There is no success without some failures along the way. And this is just how you should handle rejection when you’re making cold calls. Make sure you are persistent and that you follow these five tips and you’ll be handling rejection a lot better.Continue Reading
With the increasing popularity of social media and online marketing, it is understandable that some businesses have deemed the telephone as an outdated tool for securing prospective customers. Yet, this is far from true. Telemarketing is still one of the leading methods that businesses use to generate leads for their growing business. The reason is simple. Telemarketing works. It is one of the most powerful tools for any type of business, including beauty salons, because telemarketing offers several advantages.
Telemarketing is the most economical marketing tool besides old fashioned word-of-mouth. While telephones are a necessity for businesses, there is no additional costs associated with this method of marketing. A receptionist at a salon can be assigned dual roles, which include making outbound calls to prospective clients. Keeping sales calls in house has proven to be especially effective because no one knows a business better than those that are employed at the business. Not only does in house sales calls save dollars, but ensures that there is accuracy in the description of services or products being offered. This makes it more likely that prospective clients will develop enough trust to visit the salon or at least visit the business’s website.
Social media offers large business exposure, but chances are those individuals aren’t members of a business’s target market. Telemarketing yields the opportunity to directly target people most likely interested. Although this requires extensive research and work, having a list of contacts most likely interested in salon services is well worth the hassle. It increases the likelihood of the calls being converted into real business.
Most other types of marketing are indirect. Commercials, mail, and online advertisement bombards a prospective customer with information. It is easy to ignore these methods. Yet, telemarketing, if conducted well, provides businesses the unique opportunity to connect with new clients and build rapport. Rapport is especially important with beauty salons. Potential clients may have several questions that they want to ask prior to visiting a salon. Telemarketing opens the door to great communication and can help a prospective customer feel more comfortable. Furthermore, telemarketing is an incredible way to stand out, especially for beauty salons. Potential clients can expect to receive mail or see a commercial from a beauty salon, but being called on the phone and personally invited to visit a salon is a great way for a salon to distinguish itself from its competitors.
So, beauty salons should not overlook the power of the telephone. Instead, they should take advantage of the one tool, the telephone, which has withstood the test of time when it comes to marketing. While other salons are getting lost in the online advertisement clutter or being tossed in the trash after an ineffective mail campaign, salons that rely on telemarketing will most likely expand their client base through this method.Continue Reading