Brand Reputation Management Archives - Reputation Sciences Thu, 11 Sep 2025 15:56:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.reputationsciences.com/wp-content/uploads/2021/10/cropped-Logo-1-32x32.png Brand Reputation Management Archives - Reputation Sciences 32 32 Why Companies Are Now Tracking Search Suggest Patterns for Employee Names https://www.reputationsciences.com/why-companies-are-now-tracking-search-suggest-patterns-for-employee-names/ Thu, 11 Sep 2025 15:56:35 +0000 https://www.reputationsciences.com/?p=13700 When someone types a name into the Google search bar, the dropdown list of suggestions can shape what people think before they even press enter. This search suggestion feature—sometimes called Google Suggest or autocomplete—is a key part of the user interface that provides real-time predictions based on data from other users and sophisticated algorithms. For […]

The post Why Companies Are Now Tracking Search Suggest Patterns for Employee Names appeared first on Reputation Sciences.

]]>
When someone types a name into the Google search bar, the dropdown list of suggestions can shape what people think before they even press enter. This search suggestion feature—sometimes called Google Suggest or autocomplete—is a key part of the user interface that provides real-time predictions based on data from other users and sophisticated algorithms. For companies, the way an employee’s name appears in suggested queries has become an important signal of reputation and risk.

That’s why more organizations are now actively tracking search suggest patterns connected to employee names. They see it as a strategic tool to protect brand reputation, improve recruitment strategies, and monitor for potential crises. However, this practice also raises important questions about privacy, ethics, and workplace trust.

What Are Search Suggest Patterns?

Search suggest patterns are the predictive phrases or keywords that appear in the suggestion box below the search field as a searcher enters a query. On both desktop and mobile devices, this “search as you type” feature saves time by offering relevant suggestions drawn from various sources, such as:

  • Popular search terms aggregated from millions of users
  • Related searches based on semantic connections
  • User search history and geographic location
  • Trending phrases and current events

For example, typing an employee’s name might trigger suggested results such as “lawsuit,” “interview,” or “promotion.” These autocomplete phrases give outsiders a quick impression—whether accurate or not—about that person. Because users often click the top suggestion, these patterns heavily influence public perception and how people navigate the search results page.

Behind the scenes, search suggestion features use parameters and filters to generate the output of relevant suggestions. The system matches the string of characters a user enters against an indexed database of popular words, phrases, and quoted phrases. Developers customize these indexes to include or exclude specific terms, ensuring the suggestions remain relevant and appropriate.

Why Companies Monitor Employee Names in Search Suggestions

Recruitment and Hiring

Companies want to understand how job seekers perceive their brand and employees. If suggested queries tied to employees include favorable terms like “leadership talk,” “industry award,” or “community service,” these can be highlighted in job postings and recruitment campaigns to attract top talent. Conversely, if negative suggestions appear, such as “lawsuit,” “toxic workplace,” or “scandal,” it signals a reputational problem that could deter potential candidates.

By monitoring these search suggestions, recruitment teams gain detailed insights from the summary of autocomplete outputs, which helps them customize their messaging and improve the employer brand experience for both customers and candidates.

Brand Reputation Management

Search suggestions connected to executives or managers can significantly affect a company’s public image. For instance, if a manager’s name generates alternative suggestions like “discrimination case” or “harassment allegation,” these phrases can spread quickly across searches and related queries, amplifying reputational risk.

By tracking these patterns, companies can prepare communication strategies, issue clarifications, or respond to misinformation before it escalates. This proactive approach to reputation management enables organizations to maintain control over their narrative and protect stakeholder trust.

Risk Management and Crisis Detection

Search suggests monitoring serves as an early warning system for potential crises. A sudden spike in negative suggested queries tied to an employee’s name may indicate an incident gaining traction on social media, news outlets, or public forums.

Companies can use this data as a resource to detect emerging issues quickly and mobilize their crisis response teams. Early intervention can limit reputational damage, reduce legal risks, and help manage the situation more effectively.

The Privacy and Ethical Challenges

While monitoring search suggests patterns can help companies protect their image and manage risks, it raises significant privacy and ethical concerns.

In jurisdictions governed by data protection laws such as the General Data Protection Regulation (GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States, tracking employee names and related search data without consent could lead to compliance issues. Organizations must clearly define what data is collected, the purpose of collection, how it is stored, and who has access to it. Transparency and accountability are critical to avoid legal repercussions.

Transparency and Building Trust

Employees may feel uneasy or distrustful knowing their names are being tracked in search suggestions, even if the data is publicly available. To mitigate this, companies should implement clear policies that explain the scope and limits of monitoring. Emphasizing that only public search suggestions—not private searches or personal browsing histories—are monitored can help reduce suspicion.

Regular communication and involvement of employees in developing these policies foster a culture of openness and respect. This transparency is essential to maintaining workplace trust and morale.

Ethical Considerations

Beyond legal compliance, companies must consider the ethical implications of monitoring search suggestions. Overly aggressive tracking or acting on unverified negative suggestions can create a culture of surveillance and fear. Organizations should balance their need to protect the brand with respect for employee privacy and dignity.

Implementing ethical guidelines, including anonymizing data where possible and restricting access to sensitive information, can help ensure responsible use of search suggest monitoring.

Impact on Workplace Culture

Monitoring search suggestions can influence company culture in subtle but meaningful ways. When done responsibly, it can:

  • Demonstrate that leadership values transparency and proactive reputation management
  • Encourage employees to be mindful of their online presence and representation
  • Improve how employees and the company are portrayed online by addressing misinformation swiftly

However, if monitoring is conducted without openness or sensitivity, it risks eroding trust and creating a culture of surveillance. Employees may feel scrutinized or unfairly judged based on search suggestions that do not reflect their true character or contributions.

Companies must strike a careful balance between protecting their brand and respecting employee privacy, fostering a positive and supportive workplace environment.

As search engines and autocomplete algorithms continue to evolve, the influence of suggested queries will only grow. Companies are likely to combine search suggest monitoring with other digital reputation tools, such as SEO analysis, keyword tracking, and sentiment analysis, to build a more comprehensive picture of their public perception.

At the same time, increasing awareness of privacy rights and ethical standards will shape future practices. Expect a greater focus on obtaining employee consent, anonymizing data, and establishing clear ethical limits on monitoring activities.

Advances in artificial intelligence and natural language processing may also improve the accuracy and relevance of search suggestions, reducing the risk of misleading or harmful autocomplete phrases.

Final Takeaway

Search suggestions are more than just helpful predictions in a search box—they are a powerful reflection of public perception in real time. For companies, monitoring these patterns provides valuable insights to enhance recruitment, safeguard brand reputation, and manage risks effectively.

However, without clear policies, transparency, and ethical considerations, this practice can damage employee trust and workplace culture. The real challenge lies in how companies choose to use search suggest monitoring—balancing business needs with respect for privacy and integrity.

Ultimately, search suggests patterns matter, and companies that approach them thoughtfully will be better positioned to navigate the complex landscape of online reputation management.

The post Why Companies Are Now Tracking Search Suggest Patterns for Employee Names appeared first on Reputation Sciences.

]]>
Is Everything on the Internet Permanent? How Your Online History Is a Public Record https://www.reputationsciences.com/everything-online-is-permanent-how-your-internet-history-is-a-public-record/ Thu, 24 Jul 2025 21:25:52 +0000 http://www.reputationsciences.com/?p=1279 Is everything on the internet permanent? Whether you like it or not, whatever you do online has the chance of becoming everlasting. Learn why this happens and what you can do to mitigate the damage.  Everything Posted Online Is Here To Stay In today’s digital age, it’s easy to forget that every comment, like, emoji, […]

The post Is Everything on the Internet Permanent? How Your Online History Is a Public Record appeared first on Reputation Sciences.

]]>
Is everything on the internet permanent? Whether you like it or not, whatever you do online has the chance of becoming everlasting. Learn why this happens and what you can do to mitigate the damage. 

Everything Posted Online Is Here To Stay

In today’s digital age, it’s easy to forget that every comment, like, emoji, blog, and forum post we attach our names to is written on an unerasable whiteboard with indelible ink. Everything online is permanent. Despite assurances from the popular social sites that we can delete our content at any time, the internet never forgets.

That frat party picture that everyone found so hilarious 15 years ago can disappear from specific sites. But the digital trail it blazed lingers on the internet permanently. Though you may not be able to see it, it’s out there and ready to be dug up, and what was funny for the carefree frat boy of yesteryear could be disastrous to the high-profile executive he is today.

From 24-hour monitoring to upscale content creation and promotion, our team of ORM experts can help you create the online presence you deserve. Contact us at (844) 458-6735 for more information.

Your Online Activity Never Goes Away

Seven young adults stand in a row against an orange wall, smiling and looking down at their smartphones. Relaxed and engaged, each holds a phone—showing how they keep a good reputation while staying connected online.

There is no handy undo button to call back digital bits of free-floating speech should we find ourselves in the regrettable state of posting remorse.

In the book Delete: The Virtue of Forgetting in the Digital Age by Viktor Mayer-Schönberger, which looks at the unprecedented phenomenon of “perfect remembering,” the author analyzes the unforeseen consequences in the digital age. One of the observations made is, “Potentially humiliating content on Facebook is enshrined in cyberspace for future employers to see.”

Add to the indelible whiteboard a dearth of outdated information, statements that have been taken out of context, compromising photos and videos, and the ultimate free-speech nature of the internet, which allows anyone in the world to chime in at any time with any comment, screenshot, or file they choose.

Now consider that the indelibly inked whiteboard (with your name inscribed in bold title font at the top) is supported by technology that makes all of this data available with the click of a mouse. Today’s internet is more user-friendly than ever. And it doesn’t take an IT expert to take advantage of inexpensive cloud storage, increasingly powerful software as a service (SaaS), and easy global access. As the internet goes mobile, the worldwide whiteboard is wide open for posts from anyone with a smartphone.

In Delete, Viktor Mayer-Schönberger proposes that all information should have an expiration date. A brilliant solution, but not one which is likely to function retroactively, if it ever does happen. The book has been out for 15 years, and the internet is still the Wild West of unregulated, undeletable information with no expiration date.

Find out how to create the online reputation you deserve by calling (844) 458-6735 today.

What Happens When Professional Athletes Post Before They Think?

A hand holds a smartphone engulfed in bright orange flames against a dark background, hinting that is everything on the internet permanent—even our digital mistakes can leave a lasting, dangerous mark.

Below, we’ll take a look at the consequences of some prominent blunders committed by well-known athletes when they chose to venture out into the unpredictable social media world beyond the white lines. Then, we’ll look at some of the solutions you can use to take charge of your web presence and control the conversation concerning your online reputation in the digital age that never forgets.

It’s a case of fighting science with science. And at Reputation Sciences™, we have the proprietary digital solutions to offer control of the un-deletable whiteboard of the internet. 

But for now, consider these cases of prominent individuals who should have thought twice before hitting the “send” button.

NFL Draft Dollars Up in Smoke

In 2016, Ole Miss football player Laremy Tunsil had high hopes for himself in the NFL draft. The top-ranked tackle was expected to begin an illustrious NFL career from the number 1, 2, or 3 spots.

Unfortunately, a picture of the talented prospect taking a bong hit with a gas mask surfaced on his Instagram account on draft day. Even though the bong picture had been shot two years prior at a fraternity house, it surfaced at just the wrong time for Tunsil.

The notorious bong picture led to text messages being pirated from the young hopeful’s iCloud account. The messages discussed questionable money requests between Tunsil and the athletic director at the University of Mississippi.

The disastrous timing of the two hacks is now an infamous case of malicious social media sabotage. It likely came from an embittered former “business advisor.” But that didn’t stop Tunsil from plummeting from the top 3 draft prospects at the time.

The Miami Dolphins eventually picked up the left tackle at the #13 spot. That’s an estimated loss of $10 to $12 million for Tunsil.

Your Past Can Always Come Back to Haunt You

Laremy Tunsil’s online catastrophe demonstrates not only the potential for severe financial loss, but it’s also an excellent example of the lingering effect of social media in the digital age.

ESPN picked up screenshots of the incriminating text messages, and they went viral. To this day, in 2018, Tunsil’s tarnished reputation remains because of that single bong picture. The incident is locked in for posterity and mentioned in his bio on Wikipedia, with the “draft day” fiasco appearing prominently in internet searches.

How was Laremy Tunsil hacked? The media circus continues to this day, involving NCAA investigators and the FBI. However, those involved are remaining tight-lipped about the incident.

Apparently, the shadowy “business advisor” provided Tunsil with a new Apple device. And the naive youngster accepted an offer to have his account information transferred by that unscrupulous individual during the setup process. That’s when he broke the cardinal rule of the internet: He gave away his iCloud account password.

That opened the gate to the barrage of online attacks and the media circus that still haunts him today.

Olympic Swimmer’s Tweet Sinks Jaguar Endorsement

For Stephanie Rice, three Olympic gold medals for swimming and the Medal of the Order of Australia were no insurance against online activity going awry.

A blunt 17-character tweet cost her an endorsement and the late-model $100,000-plus Jaguar that was one of the luxurious perks of her sponsorship by Jaguar Australia.

In a burst of patriotic enthusiasm, then 22-year-old Rice posted a short but homophobic comment supporting her nation’s rugby victory when Australia’s Wallabies defeated South Africa’s Springboks. Later, Rice admitted that her tweet was sent without discretion in “the excitement of the moment,” according to this report at Reuters.

The 3-time gold medal winner had over 100,000 followers on Twitter alone, so the retweets went viral and caught the attention of the ever-vigilant sports media. As they say, the rest is history.

The chagrined swimmer quickly apologized and removed the comment, but as we’ve already learned, that couldn’t prevent an exponential storm of retweets heard around the world. This is one of the hazards for athletes and other prominent personalities with huge numbers of followers.

The damage was beyond repair, despite the apologetic blog post from Rice. Jaguar Australia general manager Kevin Goult made a public statement in a press release, saying:

“Jaguar Australia today terminated its relationship with Stephanie Rice, who has been an ambassador for the Jaguar brand in Australia since the start of 2010.”

Stephanie Rice’s case underlines the fact that there is no such thing as yesterday’s news. 

Online Reputation Management: What Stephanie Rice Got Right

As an Olympic competitor, Stephanie Rice spent her career overcoming obstacles. She didn’t allow the fallout from the indiscreet tweet to rule the online conversation for long.

While the internet never forgets, there are effective countermeasures you can take to prioritize what appears online. You can work to place the positive boldly at the top and suppress the negative to the bottom fine print.

When assessing Stephanie Rice’s web presence today, it’s obvious that the former Olympian invested in her online reputation management strategy. A search for “Stephanie Rice swimmer” (to distinguish her from the country singer of the same name) brings up an impressive list highlighting the positive aspects of her web presence. 

The top search results include her Instagram photos and videos and positive YouTube video links. The infamous 8-year-old tweet has a new home at the back of the Google search engine results page (SERP). However, it is still there for anyone who wants to dredge it to the surface again.

How to End Your NCAA Career in 280 Characters or Less

Social platforms can be a double-edged sword. And unfortunately, too many young athletes underestimate the lasting impact of their social media posts.

On the one hand, college admissions officers often Google applicants as part of the acceptance process. Having a positive digital footprint on social platforms and beyond can provide a competitive advantage.

On the other hand, indiscriminate posts by carefree, innocently short-sighted high school student-athletes can nip NCAA careers in the bud and the scholarships that come with them.

With social media fails becoming so prevalent among athletes at all levels, colleges are reacting with increased vigilance to reduce their chances of press liability. Administrators are now so sensitive to the issue that the high-school prospect who merely posts to TikTok 16 times a day may be seen as a loose cannon to be avoided because the frequency of posts is considered excessive without even considering the content of them.

That’s similar to what happened to a young quarterback up for a Division 1 scholarship in North Carolina, according to the article Don’t Let One Bad Tweet Ruin an Athlete’s Future.

Be Diligent About What’s Posted Online

Several people are holding smartphones with social media notifications displayed around the devices, including likes, messages, comments, and friend requests. The scene emphasizes a high level of online interaction and engagement, akin to the effect of google review bots driving activity.

High school athletes with a muddy social media trail of cyberbullying and commenting on hot-button topics can post themselves out of consideration. 

For young athletes and students, and their concerned parents, the message is clear: You’re never too young to take personal online reputation management seriously.

Concentrate your efforts on building a positive personal brand. Then, you can gain an advantage in the college admissions process and the competitive world of sports scholarships.

Make ORM the Norm

At Reputation Sciences™, we provide the essential online reputation management (ORM) tools you need to control the conversation that’s visible to the ever-expanding online world.

The internet and social media are here to stay. They compile everything you’ve ever done online into the ultimately transparent permanent public record. Smartphones abound, with high-resolution audio- and video-recording capabilities that put George Orwell’s Big Brother to shame. In the web-based world, we’re always on stage, but we don’t always control the spotlight. ORM is the solution to take back that control.

All of us in the digital age are vulnerable to attacks on our online reputations. Whether attacks originate from a self-inflicted lack of experience or those reacting to a perceived injustice, they’re present. As we move up in society, we’re likely to step on a few toes. And we may not be aware of it until the offended party takes their revenge online.

Ex-spouses, disgruntled customers, professional rivals, rogue employees, and truly any individual can scribble all over our public profiles and digital reputation. That tarnishes our indelible worldwide whiteboard, which records every aspect of our online reputations for public consumption. Whether we work in the spotlight or on the local stage, we’re all on the worldwide stage of the digital age.

Contact Us Today

While everything online is permanent, hiding from the digital spotlight is not a viable solution in today’s world. If you don’t control the conversation surrounding your online reputation, someone else will.

Set social media aside for a minute. Even old public records have made the digital transformation from the basement file cabinet to the public internet. Mugshots, court cases, FCC violations, and arrest records are all there waiting for fresh eyes. Anyone can evaluate your public profile for career opportunities or exploitation.

At Reputation Sciences™, we have the proprietary technology to protect your personal, professional, and corporate brands with a digital strategy you can count on. Are you ready to take the reins of your online reputation and build a brand that shows you in the best possible light to the world? Don’t hesitate to contact us at (844) 458-6735 for a free consultation.

The post Is Everything on the Internet Permanent? How Your Online History Is a Public Record appeared first on Reputation Sciences.

]]>
How To Keep a Good Reputation: Your Guide for 2025 https://www.reputationsciences.com/how-to-keep-a-good-reputation/ Sat, 12 Jul 2025 18:40:11 +0000 https://www.reputationsciences.com/?p=10983 This guide will teach you how to keep a good reputation, whether you’re focusing on your personal brand reputation or professional reputation. The Latin writer Publilius Syrus said, “A good reputation is more valuable than money.” And while Syrus was alive from 85 to 43 BC, somehow, this quote is most relevant today. You’ve worked […]

The post How To Keep a Good Reputation: Your Guide for 2025 appeared first on Reputation Sciences.

]]>
This guide will teach you how to keep a good reputation, whether you’re focusing on your personal brand reputation or professional reputation.

The Latin writer Publilius Syrus said, “A good reputation is more valuable than money.” And while Syrus was alive from 85 to 43 BC, somehow, this quote is most relevant today.

You’ve worked hard to establish a solid and trusted company reputation and brand with loyal customers. Yet maintaining a stellar business reputation takes vigilance and a concerted business reputation management strategy. 

Negative reviews or missteps can tarnish a business’s reputation. All that goodwill you’ve created over time can be ruined instantly in the age of social media. You may lose customers, revenue, and, most importantly, trust.

In this article, we’ll explain how to keep the great reputation you’ve already achieved. You can also call us at (844) 458-6735 for an in-depth audit and valuable insights from expert reputation managers.

What Is a Positive Reputation?

A person in a suit draws an upward curved arrow with the word "reputation," symbolizing how to keep a good reputation and achieve steady growth or improvement, against a dark background.

One’s reputation is often based on external perceptions — how people (including the public, stakeholders, and competitors) perceive you, your personal brand, and your company brand. 

It begins with how you define your business, including your brand’s…

  • Core values
  • Corporate culture
  • Mission statement
  • Value proposition

All of these elements should also be shared with and embraced by everyone throughout the company. According to business expert and professor Dr. Gary Davies, a large part of a company’s reputation comes from what its employees think of the brand.

Your core values may include integrity, transparency, empowerment, or trust. These values are conveyed throughout the company in a number of ways, including:

  • Branding: Name, logo, tagline, design, company voice, tone
  • Marketing: Emails, press releases, social media
  • Online Presence: Blog, website, Google reviews and other online reviews

Your corporate communications and customer service play a role, too. Overall, a positive reputation is perceived as trustworthy, credible, reliable, and desirable.

The Importance of a Good Business Reputation

Illustration of a person standing before a large screen with graphs, charts, and star ratings—tools to keep a good reputation—while holding a tablet. The scene features plants and abstract elements in orange and blue tones.

A good business reputation provides you with key advantages:

It helps you build trust and customer loyalty. Customers will continue to buy your products and services even during difficult economic times. Oftentimes, people are loyal to those they can rely on repeatedly and whose company’s reputation is impeccable (or at least close to it).

Customers will become your advocates. Those with a great customer experience will tell friends and family about your products and services. They’re also more likely to write positive reviews and give your company five-star ratings. 

Depending on the type of business you own, customers may even become influencers for you, especially if your target demographic is younger and scrolls through Instagram and other social media platforms day in and day out.

Your company is better able to help your human resources department in attracting prospective employees and retaining top talent. People want to work for companies with an excellent business reputation. Candidates will research your business reputation online before applying for a position to see whether you have a good reputation in the industry.

Here are a few more benefits of having your business held in high regard:

  • You’ll gain a competitive edge and strong market value. This will enable you to distinguish your brand from others in your niche industry.
  • You’ll see increased revenue and profits. Companies with a positive business reputation and higher ratings online get more business.
  • A solid company reputation will help you withstand negative reviews and a potential PR crisis. It will also help you face reputational risk as a result of an incident or mishap.

Take the first step toward fortifying your brand’s reputation. Give us a call at (844) 458-6735 to learn more.

The Internet’s Impact on a Positive Digital Reputation

Two 3D speech bubbles on a white background—one blue with a thumbs-up and one red with a heart icon—symbolize how social media likes and favorites help keep a good reputation online.

In the past, businesses communicated and maintained their company’s reputation with television ads, print ads, and, of course, excellent customer service and word of mouth (referrals). But the internet and social media have changed much of this. 

People, of course, still expect and demand excellent service, but they can now access all kinds of information online before deciding to do business with your company.

Businesses are under a microscope, and every action and inaction is scrutinized. Consumers read online reviews, conversations, and negative feedback (about a product, service, or an individual at the company) and visit review sites to gain insight into what customers love about a company and what they don’t like.

A company’s reputation can be damaged easily with one viral social media post or an influx of negative reviews. Therefore, it’s critical to have a solid online business reputation management strategy in place.

Gen Z and Millennials: How Much They Depend On a Company’s Reputation

Seven young adults stand in a row against an orange wall, smiling and looking down at their smartphones. Relaxed and engaged, each holds a phone—showing how they keep a good reputation while staying connected online.

While everyone wants to do business with a company with a good reputation, this is particularly important for Gen Z and millennials, who rank reputation importance at the top of the list.

Every decision they make involves looking online first, including social media posts and comments. They will check out your company’s online reputation to get an idea of the brand’s authenticity and transparency, along with the business’s ESG (Environmental, Social, and Governance) initiatives.

If there have been any missteps throughout the company’s history, these generations want to see how the brand managed them. 

  • Was the business forthright? 
  • Did the business immediately issue a statement that said it was directly responsible for the misstep? 
  • Did the business apologize and seek to improve where it may have gone wrong? 

The same goes for personal reputations: Are individuals taking responsibility and explaining the facts around an incident that reflects poorly on them? 

No doubt, in the age of social media and gotcha journalism, a company’s online reputation is critical to its continued success.

How To Maintain a Positive Reputation Online Personally or Professionally

A person holding a marker is drawing a red, upward-trending line graph on transparent glass, symbolizing growth and resilience. The background features warm, glowing lights, reflecting the dynamic and positive spirit of a reputation defender at work.

A strong reputation management program can maintain your business reputation. A business reputation management strategy is designed to boost and protect your online reputation. 

An experienced online reputation management (ORM) company can manage your online reputation along with your internal reputation management department, if one exists. Smaller companies that don’t have internal resources should turn to a business reputation management company for managing their corporate reputation online.

The Basics: Online Reputation Management Strategies To Start With

A smartphone displaying the Google search page is held in front of a blurred Google logo in the background. The phone screen shows the Google logo, search bar, microphone icon, and part of the time and battery status.

Reputation management in today’s digital era involves the following initial strategies:

Begin by Googling your company name to see what comes up. Note positive and negative results. Are most of the search results positive? Or is there negative information coming up that will damage your reputation?

Monitor search results for your brand keywords, paying particular attention to new reviews, conversations, and comments. 

Visit review sites to see what customers are writing. Thank those who are saying positive things, and address any negativity.

Regarding negative reviews or comments, address any issues that are causing problems and resulting in dissatisfied customers. Respond politely to negative comments promptly. Don’t get frustrated even if you know what is being said is not valid.

Creating and Marketing Positive Content for Reputation Protection and Management

A person using a laptop at a desk, viewing the word "WEBSITE" and several icons, searches how to remove negative content from Google. A notebook, cup of coffee, and phone sit nearby as sunlight streams in from the left.

To protect your business online, a reputational management company will develop a strategy that incorporates developing and marketing positive content. This strategy is employed by many in the business world for the following purposes:

  • Impact brand reputation in creative ways
  • Avert potential threats you may be concerned about
  • Deal with a PR disaster to minimize reputational risk
  • Rebuild trust with your target audience

For the purpose of content marketing, write articles — or have articles ghostwritten for you — on topics that are relevant to your business and your expertise. Strive to have these articles published in popular outlets like Entrepreneur, Fast Company, Forbes, and others to establish yourself as a thought leader. 

The more articles you have published, the more positive content will appear in searches. Any negative results in search will eventually rank lower on the page and “disappear” with the right strategy.

More Content Marketing Strategies

negative yelp reviews, online reviews, review management

Write articles sourcing you as the expert and have them posted on authoritative sites and multiple channels with links to your LinkedIn profile, X account, Facebook, and other platforms.

  • Optimize your website, including your About Us page and bio, for SEO keyword phrases.
  • Include imagery related to your brand’s mission and optimize the photos with keyword phrases as well.
  • Post to your website weekly. This will help boost your search rankings with positive content related to your business. 
  • Update your business page everywhere — on Google, LinkedIn, and all social media platforms.
  • Post positive things regularly on social media about your company, along with promotional messages that engage your customers
  • Ask your happy customers to leave honest reviews on sites that are pertinent to your business, like Tripadvisor, Angi, Google, Amazon, and the Better Business Bureau (BBB).

By regularly creating and marketing content, your customers will learn more about what you are doing and have to offer. You will also drive more traffic to your site. Plus, this is a great way for your own employees to better understand your business and values.

Regular Monitoring and Maintenance: A Good Reputation Strategy Is Ongoing

A laptop on a wooden desk displays a website traffic analytics dashboard with graphs, charts, and statistics—essential tools to keep a good reputation. Nearby are a small plant, pencils in a holder, a notepad, and a cup of coffee.

Keeping your reputation positive is essential to your success, and it should always be a priority. Remember, building a reputation is not a one-and-done deal. Any bad news can ruin a company and its reputation. That’s why you want to consistently be on top of creating positive news and content about your business and engaging with your customers and stakeholders. 

Being engaged means looking at the important facets of your company and determining what you should feature when developing content that resonates. Some tactics come with lower costs than others, like asking your customers for reviews. This doesn’t cost a thing but will go a long way in building and maintaining your company’s reputation.

If you’ve had some bad press, you may consider getting a couple of focus groups together to determine how best to address any negativity via press releases, advertising, social media, and other methods. You may also decide to hold a video conference to speak directly to your customers and stakeholders. Also, since actions speak louder than words, be sure your body language is in sync with what you are saying. Honesty is key.

Reputational risk is a critical issue that all companies need to manage. Without a positive reputation and the right digital tools to create and manage an ORM strategy, your brand could suffer. 

It’s common for consumers and stakeholders to question everything about a business — its products and services, market values, and operations. It’s in your best interest to be prepared with an expert-designed ORM strategy.

Contact ReputationSciences Today

A person in a red blazer arranges wooden blocks labeled MARKETING, ADVERTISING, LOGO, and more—symbolizing brand building and the effort to keep a good reputation.

Keeping a good reputation is complex and challenging, whether you are a business owner or an individual. The process has to be comprehensive — you can’t do the bare minimum, hope for the best, and expect your reputation to rise to new heights. 

Your digital reputation strategy must include not just your website but also a variety of outlets (such as review sites) that tend to rank highly across industry searches. 

A reliable partner may be just what you need to get started. From 24-hour monitoring to upscale content creation and promotion, our team of ORM experts can help you create the online presence you deserve. 

Contact Reputation Sciences today at (844) 458-6735 for more information.

The post How To Keep a Good Reputation: Your Guide for 2025 appeared first on Reputation Sciences.

]]>
How To Remove Bad Google Reviews and Repair Your Brand Reputation https://www.reputationsciences.com/remove-bad-google-reviews/ Fri, 11 Jul 2025 19:25:07 +0000 https://www.reputationsciences.com/?p=9257 Learn how to remove bad Google reviews and repair your online reputation with our guide. Google reviews are a large part of success for modern businesses.  Potential customers judge you according to your online reviews before doing business with you. And, unfortunately, customers sometimes leave negative and harmful reviews, often for arbitrary reasons.  Do you […]

The post How To Remove Bad Google Reviews and Repair Your Brand Reputation appeared first on Reputation Sciences.

]]>
Learn how to remove bad Google reviews and repair your online reputation with our guide.

Google reviews are a large part of success for modern businesses. 

Potential customers judge you according to your online reviews before doing business with you. And, unfortunately, customers sometimes leave negative and harmful reviews, often for arbitrary reasons. 

Do you need help with your digital presence? Call us at (844) 458-6735 for an in-depth audit and valuable insights from an expert.

Why Should I Know About Review Removal for Negative and Fake Reviews?

A person picking up a sad face that's next to a neutral face and a smiley face.

The significant impact of reviews on your brand’s success is largely due to the fact that Google is the most frequented website worldwide, as well as a consumer go-to for quick online reviews. 

Negative Google reviews are visible on your Google Business Profile (GBP) listing and the Maps app. They negatively impact your reputation and can drive potential customers away for fear they’ll be wasting their money. 

As the top website for reviews, Google has a significant influence on your customers. 

But if you manage your Google reviews carefully, you can better control that impact and boost your business in a number of ways:

  • Increasing trust in your brand
  • Optimizing local SEO 
  • Improving online visibility
  • Converting new customers 
  • Raising click-through rates 
  • Providing valuable positive feedback

As we noted, today’s consumer typically checks reviews on Google before visiting a business. And many people report that Google reviews are the most crucial factor when searching for a new business. 

How Do I Remove or Appeal Negative Reviews? 

Can Companies Delete Google Reviews?

If you’ve received negative reviews on your GBP, you’re right to want to remove them. Understanding how to remove negative reviews from Google can help you maintain your reputation, attract new customers and improve your bottom line

But it’s not as easy as a single click of a button (unless you wrote the review yourself, that is). And unfortunately, there’s no fail-safe method for removing 100% of negative reviews. 

The good news? You have options.

Also, remember that it’s usually worth the effort to remove harmful and fake Google reviews that are damaging your brand’s reputation. 

Don’t wait — get started today with online reputation management or repair. Give us a call at (844) 458-6735 to learn more.

Removing a Google Review That You Wrote

If you wrote a review and no longer want it public — or if you want to update it to reflect a new outcome — it’s easy to remove or change it.

Just as anyone with an account can write a Google review, anyone who has left a review can edit or delete it. This makes it easy for those who’ve changed their mind about a review they posted to update their feedback. 

Step 1: Sign in to your Google account

First, you need to be signed into your Google account to access your reviews. Sign in to your Google account here.

Step 2: Go to Maps 

Next, you’ll need to go to Google Maps. This is where your reviews are stored. 

Step 3: Navigate to your reviews

Click the Menu on the top left of the page. It’s the icon that looks like three horizontal stripes on top of each other. 

Screenshot of Google Maps with a red box highlighting the menu icon, and a red arrow pointing from the menu icon to the map area labeled "Folkes Home Services" and "Fishkill Rural Cemetery," showing steps to remove bad Google reviews.

Then, in the sidebar that opens, click Your Contributions.

Screenshot of Google Maps with the sidebar open. A red arrow points to the highlighted "Your contributions" option, where you can manage your activity, such as leaving feedback or helping to remove bad Google reviews for local businesses.

Click the Reviews link.

Google Maps profile page displays a Local Guide Level 3 with 168 points. Options include "Edit profile" and tabs like Contribute, Reviews, Photos, Edits, and Answers—essential tools to contribute or remove bad Google reviews efficiently.

Step 4: Delete or edit the review

Find the review you want to remove or edit. Click the Actions button to the right of the review. The icon looks like three dots on top of each other.

A blurred online review with a one-star rating out of five, posted six months ago. The options menu, often used to Remove Bad Google Reviews, is highlighted in the top right corner. Like and share icons appear below.

Select either Edit Review or Delete Review from the menu that pops up. Then, proceed to make the changes you want to make.

How To Handle Bad Reviews and Fake Reviews That Others Left

A person leaving a bad review by clicking on an angry face button.

Now that you know how to update a review that you left, which can go toward improving your digital reputation, let’s get into how to handle poor reviews that others left about your business.

The bad news is that you won’t find a delete button beside the feedback you’ve received. But that doesn’t mean that you don’t have options. 

The first thing you should do when you receive a negative review is respond to the customer. (It’s also the first action you should take with legitimate reviews and positive Google reviews because customers value active businesses.) 

From 24-hour monitoring to upscale content creation and promotion, our team of ORM experts can help you create the online presence you deserve. Contact us at (844) 458-6735 for more information.

Why Should I Respond to a Bad Review?

According to the Google Business Profile Help Page, you should interact with customers by replying to their reviews. Responding communicates to customers that you value them and consider their feedback important. 

By taking their feedback seriously, even the angriest of customers might decide to remove their negative review on their own. Or, in some cases, they might change it to a positive review for the effort you put into reaching out to them. 

If nothing else, responding to the customer can mitigate the damage their review is causing. And you’ll improve your communication skills in the process.

Consider the following tips to help you respond to reviews the right way: 

  • Reply using your brand’s voice in a kind and polite manner. Anything you type online can be screenshotted and used to define your brand, whether you like it or not. You don’t want to be associated with mean or aggressive speech, no matter how justified you are.
  • Keep your emotions out of it. Take time to cool down so that you don’t get emotional while responding to the customer. Don’t take things personally. If you can’t keep a level head for your reply, outsource it to a trusted party. 
  • Be brief and helpful. Make it clear that you want to make the situation right, but keep it concise. Ask the customer to contact your company so that you can resolve the issue one-on-one. If they do reach out to you, do everything in your power to win a positive review.

If you can master the art of responding to reviews, your Google profile will lend your business more credibility. Any time spent communicating with your customers to change a negative into a positive is time well spent. One complimentary review on Google can drive multiple sales. 

How To Respond to Google Reviews

For those who need help responding to reviews on the Google platform, you’re in luck! Google keeps the process smooth.  

Step 1: Claim your Google Business Profile listing

Make sure you’ve claimed your Google business listing. This requires you to register yourself as the owner of the business with Google. Once you’ve completed this step, you’ll be able to edit business information and respond to reviews. 

Step 2: Sign in to your GBP listing

Sign in to the Google Business Profile manager for the GBP that you set up or claimed. If you have multiple locations, pick the location that includes the review you’re dealing with. 

Step 3: Navigate to the review 

Select Read Reviews, and then find the review you need to respond to. 

Step 4: Reply to the review

Next to the review, click the Reply link. Enter your response in the dedicated space. When you’re done, click Reply.

Important: Use caution when sharing customer information in your review response. In many fields (for example, healthcare), it’s illegal to post identifying or personal details online. Failing to protect your customers’ privacy could result in further negative feedback or even legal issues.

How to Flag Fake Google Reviews

How To Remove Google Reviews Red Flag

Learning how to remove fake Google business reviews is equally as important as responding to real reviews. If you suspect or know that you have received a phony Google review, you can flag it for removal by Google. You can also flag reviews for inappropriate or offensive content.

Google will only remove reviews that violate Google policies. Read the policy thoroughly to determine if you have a case.

Step 1: Log in to your Google business account

If you haven’t created one yet, you will be required to register yourself as the owner of the business with Google. 

Step 2: Select the correct business location

Select the location where the review was received. This step only applies to businesses with more than one location. 

Step 3: Find the review

Select Read Reviews from the menu. 

Step 4: Flag the review

Click the Menu icon (the three dots), then select the Flag option. Follow the prompts to tell Google while you’re flagging the review.

You might have to wait for several days for Google to review your request and update you with their decision. To improve your chances of having the review removed, ask others to flag it as well. 

Reporting a Review to Google 

Actions like flagging reviews and responding to comments only go so far in some cases. If you’ve tried and failed with these tactics, your next option is to report the review to Google. 

This method gets a response within 24 hours in most cases. You may also get to talk to a live person about the review in question to make your case. 

Step 1: Go to the support page

Visit the Google Business Profile Help page on your device.

Step 2: Request to contact Google

At the bottom of the support page, click the Contact Us link.

A webpage section titled "Need more help?" offers two options: "Post to the help community" and "Contact us." A red arrow points to "Contact us," guiding users seeking assistance on how to Remove Bad Google Reviews.

Step 3: Fill out the contact form

A “Contact Us” form asks, “What can we help with?” and provides a field for users to enter their question, such as how to remove bad Google reviews. Below are expandable sections labeled “Resources” and “Contact options.”.

Fill in the contact form as thoroughly as possible. Explain how the review may violate Google policies.

When speaking with a member of Google’s support team, you will need to do the following:

  • Explain why they should remove the review according to their policy.
  • Make a convincing case for why you think the review is fake or in violation of the policy.
  • Defend your request to get the review removed when questioned. 
  • Be patient while you wait for email or phone call responses. 

If a support team member cannot help you, ask them if they can escalate the case to have it looked at again.

How To Remove Google Reviews When You Run Out of Options

Illustration of a laptop displaying a web search interface, featuring a magnifying glass highlighting search results. Next to the laptop is a bar graph with a target symbol, hinting at data analysis, SEO concepts, or even strategies to remove search results from Google. The background is light blue.

Trying to remove Google reviews, but keep hitting a wall?

Reporting reviews that don’t ever get taken down can feel like a waste of time. Besides, you need to devote your energy to pleasing your customers, not chasing after Google to get rid of harmful reviews.

When nothing you’ve done regarding review removal seems to work, content suppression may be your best option. This tactic promotes fresh positive and neutral content to move those negative results further down the search engine results page (SERP). Once negative results are removed from the top spots, it’s much less likely that users will see them.

This can work for review removal, and it can also help with other types of content. For example, maybe you need a negative forum thread removed. Suppression can help in those cases, too.

If you’re out of options (or patience) but need a solution now, consider a professional reputation management service. ORM professionals can help with everything from review monitoring and management to content suppression when harmful or fake reviews threaten your business success.

Outsourcing business issues like these only improves the quality of your customer service. Our team of trusted reputation specialists can handle complicated problems fast, including those dealing with fake Google reviews. You’ll be freed up to focus on what matters most.

Learn more about our negative review removal services by contacting us at (844) 458-6735 today.

The post How To Remove Bad Google Reviews and Repair Your Brand Reputation appeared first on Reputation Sciences.

]]>
What’s the Most Trusted Company in the World? These Brands Compete for the Top https://www.reputationsciences.com/what-is-the-most-trusted-company/ Mon, 02 Jun 2025 21:14:17 +0000 https://www.reputationsciences.com/?p=10955 Building a reputation as the most trusted company in the world can be challenging. Learn about the top trusted brands in our guide below. Trust is one of the most crucial characteristics a brand can attain. A company can function for a long time if investors, customers, and employees feel they can rely on it […]

The post What’s the Most Trusted Company in the World? These Brands Compete for the Top appeared first on Reputation Sciences.

]]>
Building a reputation as the most trusted company in the world can be challenging. Learn about the top trusted brands in our guide below.

Trust is one of the most crucial characteristics a brand can attain. A company can function for a long time if investors, customers, and employees feel they can rely on it to be fair and honest with them.

In recent times, especially post-pandemic, trust is even more important than ever. Modern brands need customer trust in order to avoid scandals and experience growth.

There are different factors to consider when ranking the most trustworthy companies in the world. Key factors include:

  • Brand reputation
  • Customer service 
  • Employee trust
  • Ethical business practices
  • Investor trust
  • Quality level of products and services

This article includes 15 of the most trustworthy companies in the world. Each of these brands is a global leader that’s worked to earn customer trust by focusing on quality and leveraging its digital strategies.

The way you’re perceived online matters. Find out how to create the online reputation you deserve by calling (844) 458-6735 today.

15 of the World’s Most Trustworthy Companies

Most of these trustworthy companies have been around for a long time now, but some are younger than others. Each brand shapes consumer decisions, acts as a global leader in its industry, brings in impressive annual revenue, and maintains trust for the long term.

Do you need help with your digital presence? Call us at (844) 458-6735 for an in-depth audit and valuable insights from an expert.

1. Amazon

Father's Day gift ideas from the most trusted company: discover perfumes, grooming products, and a wrapped gift box. Explore pre-loved jewelry, handbags, and summer beauty trends with product images and brand labels.

This famous online retail giant is well-known for selling practically anything you can think of for the lowest price possible and shipping it to your home in record time. Moreover, Amazon regularly makes changes to how the company runs, including raising the base wage, which has helped it gain employee trust.

Increasing employee trust can also improve customer trust. CareerArc found that 64% of consumers stop buying from a brand if they find out the company treats employees poorly. 

2. The Walt Disney Company

The Walt Disney Company headquarters building, home of the most trusted company, features large character statues on its facade, cream and peach columns, and "The Walt Disney Company" text centered in front.

The Walt Disney Company is one of the most famous, trusted, and well-known companies in the world. This global entertainment and media conglomerate has its headquarters in Burbank, California, and the brand has an incredible and inspiring history.

It is no surprise that Disney is one of the most trustworthy companies in the world. They regularly produce high-quality media and park experiences, appealing to every age group. Focusing on family-friendly entertainment has also helped to gain immense levels of brand trust.

3. Microsoft

A young person sits on a yellow couch holding a tablet and stylus. Text overlay reads, "Students get 3 free months of Microsoft 365 from the most trusted company," with details and a "Learn more" button.

Microsoft is a leading developer of digital applications, systems, software, and related technologies. Additionally, the company publishes books and multimedia titles, and it’s considered one of Apple’s top competitors.

It’s no surprise that this software giant is among the most trusted and respected companies in the world. Microsoft has had especially great success with its Surface laptop, Xbox console, and online gaming network, along with its computer software.

4. Sony

A website screenshot displays an anime character with long blond hair and closed eyes. The screen shows "Solo Leveling: Arise from the Shadow" and a play button for the official trailer from Crunchyroll, the most trusted company in anime streaming.

Sony is a leading provider of audio and video electronics, along with IT products, which has elevated it to be one of the most trustworthy companies on the planet. Between the company’s history of innovation and solid brand reputation, it’s been an example of maintaining trust with the public over the long term.

Moreover, Sony has become a leading player in the entertainment industry thanks to Sony Music and Sony Pictures. Having such a diverse portfolio, high-quality products, and a commitment to ethical business practices has raised brand trust in a way that other companies can only dream of.

5. Google

Google homepage with the search bar in the center, buttons for "Google Search" and "I'm Feeling Lucky," and a Father's Day message below. As the most trusted company, Google offers a colorful gift icon and a link to "Level up your gift game.

Google specializes in artificial intelligence, cloud computing, search engine technology, computer software, online advertising, e-commerce, consumer electronics, and quantum computing.

Considered by many to be not just one of the world’s most trustworthy companies but also the most powerful company in the world, Google has become a household name (and even a verb, in some cases).

The company’s status as a global leader comes from its dominance in the market, its technological advantages, and its leaps forward when it comes to artificial intelligence. 

Get started today with online reputation management or repair. Give us a call at (844) 458-6735 to learn more.

6. Netflix

Netflix homepage with a background collage of various show and movie covers, the Netflix logo at top left, and a central prompt to sign up with an email address for unlimited streaming starting at $7.99 from the most trusted company in entertainment.

Netflix is a production company and subscription streaming service with an enormous library of movies and TV series, including many from its own “Netflix Originals.” The brand has played an integral role in independent film distribution, and the company pioneered streaming after creating a DVD mail service.

Netflix is one of the world’s most trustworthy companies in part thanks to its user experience strategy. Offering subscribers an ad-free, convenient and flexible experience speaks to its product quality. Moreover, personalized recommendations show customers that the company is willing to dive deeper to discover what they want.

7. YouTube

A YouTube homepage displays two video thumbnails: one for "Stranger Things 5 | Date Announcement | Netflix" from the most trusted company in streaming, and another for "Black Phone 2 | Official Trailer" featuring a distressed mask with red text.

YouTube is a social media and online video sharing platform that’s owned by Google. The social media platform also doubles as a powerful search engine, which helps users discover content in a way that other social platforms don’t match.

YouTube is beloved by consumers because of its high functionality, breadth of content, and ability to easily find whatever it is you’re looking for. With subscription options and interactive elements, YouTube is not just among the leading trustworthy companies, but it’s also a standout social platform unlike any other.

8. Target

A smiling man and boy stand together in front of a blue background with pickleball paddles, a mug, and gift boxes. Text reads, "Here's to all the dads. Celebrate with thoughtful Father’s Day gifts from the most trusted company.

Target has stores in all 50 states in the U.S. and the District of Columbia, and it’s one of the biggest merchandise retailers today. This general merchandise and food discount store has a solid code of ethics, along with a strong brand identity — the red and white bullseye logo is recognizable around the country.

Target is one of the biggest providers of affordable retail, and convenient shopping options make it even easier to buy what you need. Notably, the layout of Target stores is easy to navigate, no matter which brick-and-mortar location you enter.

9. Patagonia

A person wearing sun-protective clothing sits relaxed on a sandy beach next to a blue inflatable kayak with fishing gear, under a clear sky. Text reads "Hardworking Sun Protection from the most trusted company" with shopping options below.

Patagonia specializes in making outdoor gear, clothing, and footwear for a large number of outdoor sports, including climbing, skiing, snowboarding, hiking, trail running, yoga, surfing, and others.

Their high-quality products and excellent relationships with customers have built immense trust over time. Patagonia also makes efforts to reduce the impact that people have on our planet, including enabling people to trade used Patagonia clothes.

10. Wegmans

Wegmans website header with a search bar, menu links, and a banner promoting their app from the most trusted company, stating "all the features in the palm of your hand," with a button to download the app.

Wegmans is one of the most famous supermarket chains in the United States, and the company has high-quality products and reasonable prices. Along with excellent customer service and helpful in-store amenities, Wegmans has built a strong and trustworthy reputation in its niche.

Additionally, Wegmans has created an employee-first culture that prioritizes the well-being and satisfaction of its team members. Workers appreciate the company’s investment in employee development and training, as well as its inclusive and empowering company culture.

11. L.L. Bean

A man and woman in matching blue floral swimwear sit back to back on a sandy beach, smiling, with a lake and mountains in the background under a clear sky—another moment brought to you by the most trusted company in swimwear.

L.L. Bean manufactures high-quality outdoor accessories and clothing, and many of its styles have become classics. One reason why L.L. Bean is among the top trustworthy companies is that it’s always been dedicated to offering expert-level advice and problem-solving for customers. 

Another reason why customers trust L.L. Bean is due to its product quality. Many customers are able to keep and use their L.L. Bean products for several years, which is becoming more and more difficult to find with modern retail companies.

12. Samsung

Samsung homepage from the most trusted company, featuring the slogan "#YouMake every day smarter" and images of a smartwatch, robot vacuum, smartphone, TV showing a family, and washer. Enjoy minimalist design and a "Shop now" button.

Samsung is one of the largest companies in the world that specializes in the manufacturing of electronic devices and related equipment. It produces a wide range of consumer and industry electronics such as appliances, digital media devices, semiconductors, memory chips, and integrated systems.

Samsung is also well-known for its wide range of smartphones and TVs, as well as leading design and innovation. They’ve managed to remain among the globe’s trustworthy companies thanks to a track record of selling high-quality products.

13. Publix

Publix website homepage—by the most trusted company—features a sub sandwich, graduation cakes, and BOGO promos. Navigation links for groceries, savings, catering, and club membership are clearly visible at the top.

Publix is one of the fastest-growing supermarket chains in the U.S. and holds an excellent reputation among its customers. They are one of the most respected companies in their industry, too, and they’re well-known for having affordable prices and high-quality products.

Publix stores are known for being well-maintained and having helpful, friendly employees. The company also gets involved in local community efforts through donations, sponsorships and volunteering.

14. The Home Depot

The Home Depot website homepage, from the most trusted company, features sales banners with up to $150 off select tools and outdoor equipment, plus a Father’s Day savings promotion showing a man and child building a birdhouse together.

As one of the world’s largest home improvement retailers, The Home Depot has maintained excellent relationships with shareholders, communities, customers, and associates. In addition to in-store products, The Home Depot is also known for offering in-store classes and getting involved in community projects. 

The Home Depot’s wide product assortment has helped it build customer trust. Both DIY enthusiasts and professional contractors head to The Home Depot when they need to purchase products. The large selection offered in-store has created one-stop shops for anything you could possibly need in the home renovation space.

15. UPS

Screenshot of the UPS website with a brown background, highlighting options for Track, Quote, Ship, and Billing. Text reads "On-Time Performance Leader" from the most trusted company, featuring a yellow "Ship Now" button and an illustrated package on a cart.

UPS is a package transportation and supply chain company, and its sister company, The UPS Store, handles shipping, printing, packing and similar in-store services. Customers consider UPS a leader in its field thanks to a broad range of flexible shipping options and a reliable tracking system. 

Deliveries are known for being timely, whether they’re being shipped domestically or internationally, and the company has also made strides to be more environmentally conscious. UPS also has a highly recognizable brand, and its customer-centric approach includes helpful online tools and convenient shipping options.

Build a Trustworthy Company of Your Own With Professional ORM Services


Are you ready to count yourself among the public and private companies in America with the most brand trust? Whether you want to showcase your ethical business practices, increase your annual revenue or influence media sentiment about your brand, it’s possible with ORM services.

At ReputationSciences.com, we work with clients who need to create, grow or fix their digital reputation. Through our parent company, NetReputation, we offer ad management, local SEO, review monitoring, content removal and more. Our strategy includes auditing, repair, monitoring and management, and our services will be customized to your needs.

Contact us at (844) 458-6735 for more information about becoming the most trusted company in your niche.

The post What’s the Most Trusted Company in the World? These Brands Compete for the Top appeared first on Reputation Sciences.

]]>
How To Remove Negative Content From Google Search https://www.reputationsciences.com/remove-negative-content-from-google/ Mon, 02 Jun 2025 17:32:21 +0000 https://www.reputationsciences.com/?p=10758 Learn how to remove negative content from Google with our step-by-step guide. Many people don’t realize that unwanted search results can damage someone’s personal life or company. New articles show up online daily, and many of them have been on the internet for many years. If online articles include targeted negative information about an individual […]

The post How To Remove Negative Content From Google Search appeared first on Reputation Sciences.

]]>
Learn how to remove negative content from Google with our step-by-step guide.

Many people don’t realize that unwanted search results can damage someone’s personal life or company. New articles show up online daily, and many of them have been on the internet for many years. If online articles include targeted negative information about an individual or company, they can potentially destroy someone’s life, business or both.

Years after a blog post, video, or article is published on a web page, it can still have very destructive effects. Right now, you’re probably wondering how you can remove negative articles and content from Google searches and other online sources like YouTube and social media channels.

In this article, we’ll discuss processes and methods for removing negative news articles and other content from Google searches, especially regarding defamatory or fake information.

Do you need help to remove negative news articles from search engines? Call us at (844) 458-6735 for an in-depth audit and valuable insights from an online reputation expert.

An Overview of Removing Negative Articles From the Search Engine Results Page

Illustration of a 3D search engine interface. A blue and white search bar with a magnifying glass and the word "Search" is prominent. Below, stylized results—with options to remove results from Google search—are displayed using colored lines and text, suggesting a web-focused setting.

Once you do a Google search for your brand name, you may notice a lot of negative content on the internet associated with you or your brand. At that moment, you may think that the easiest option is to give up and remove all of your information from the internet.

That’s not always possible, though. Much of the information in Google Search comes from public sources. It’s difficult to find whoever’s responsible for posting the information and convince them to take it down. And Google needs a compelling reason to remove search results from its database.

If search results go against Google’s Terms of Service, most of the time, the damaging and negative content can be blocked from the search engine results page in some way. However, in many situations, content cannot be deleted from search results, and you’ll need to use a different approach to sort it out.

One of the best approaches is the reverse SEO method. With this method, all negative results that appear in Google Search can be suppressed, pushed down, and removed from the first search engine results page (SERP).

Deleting Google Results and Alternative Options

A close-up of a finger pressing a red "DELETE" key with a trash bin icon on a black computer keyboard, symbolizing the action to remove outdated content from Google search.

It’s a very difficult and time-consuming process to remove negative search results from the internet. Because of the internet’s viral nature and content-removal policies, even negative search results cannot disappear entirely.

For all the negative content that cannot disappear, though, there are approaches that you can take to essentially hide the information from users. A critical reputation management strategy is content suppression, also known as reverse SEO.

This method of suppressing negative Google search results is highly effective. It pushes negative content off the first Google search page and down to the second page (at least). Only a small percentage of people look there.

As we’ve mentioned, some negative search results cannot be removed or deleted unless they are in violation of Google policies. In this case, your next best option is to create new and fresh content that will rise above negative results appearing on Google.

Do You Need To Remove Negative Articles From Google?

How to remove negative information from the internet and stop stressing.

It can be a real challenge to decide on the right approach and online reputation management strategy for removing negative articles from the internet.

Unfortunately, online reputation management (ORM) is often ignored until the last moment. Reputation work is commonly pushed back until you find yourself in the middle of some scandal.

If you wait to take proactive measures mid-scandal, it’ll likely be too late, as you’ll already be in the middle of an online reputation mess. Instead, take a preventative approach to avoid the problem in the first place. At the same time, have a plan of action in place so you know exactly what to do should a PR crisis arise.

The most important thing is to keep calm and try to understand the problem. Then, make a detailed plan to sort out the problem swiftly and lessen the impact of the situation.

This will be your first step when dealing with negative results on the internet. You will need to understand, identify, and try to resolve the problem that created the negative feedback in the first place.

You should also take some time to understand what happened and what caused the negative feedback. Once you determine the problem, you will be able to make the necessary changes to prevent similar situations from happening again.

Don’t wait — get started today with online reputation management or repair. Give us a call at (844) 458-6735 to learn more.

The Importance of Google Search Results

A person types on a laptop keyboard, with a blurred search bar overlayed in the foreground, hinting at efforts to remove results from Google search. The magnifying glass icon suggests searching activity, while a blurred coffee cup on the desk enhances the focused workspace setting.

Every problem on the internet has a starting point. For example, a serious online reputation problem can begin with a single bad review, article, or blog post directed at an individual or business.

Once you are mentioned in a negative context on the internet, those search results go hand in hand with your name. Users won’t even have to look past the first SERP to make a snap judgment about you or your brand.

Search engines like Google match the keywords you use to perform a search with the information stored in their databases. In seconds, Google can find precise information to help you access the search results you’re after.

Right now, you must be wondering what happens when potential customers or hiring managers Google your name or the name of your business. If negative search engine results show up first, their ability to trust you or their willingness to work with you will decrease a lot.

Removing Negative Search Results Benefits You and Your Business

A person wearing a light blue shirt is holding a smartphone with both hands. There is an illustrated search bar superimposed above the phone, containing a magnifying glass icon on the left. The background is blurry with soft light patterns around the edges.

We’ve already mentioned many reasons why you should remove negative results from Google searches. Right now, we’ll focus on some numbers and statistics so you can better understand how much negative articles can impact your business.

When people (potential customers) Google your name, what they see online will impact their perception. Do you wonder what impact will be left on people if they see negative content when they search for your brand name or company?

Here are a few eye-opening stats to consider:

  • The top organic result in Google Search is 10x more likely to be clicked than the No. 10 result, and it has an average click-through rate (CTR) of 27.6%.
  • Less than 1% of users click on a result on the second SERP, which means most users stay on the first results page.
  • Over 93% of online shoppers read reviews before making an online purchase.
  • 36% of consumers use two review sites when researching local businesses, and 41% use at least three sites.

Moreover, studies found that very few people will purchase from a company if negative reviews show up on the SERP.

At this point, you probably have a much better understanding of why people, brands, and companies want to learn how to remove negative content from Google searches.

What Is Negative Content Suppression?

Illustration of a web browser page showing a search engine result. One hand holds a wand, pointing to a highlighted search result, while the other hand makes an "OK" gesture. Colorful lines and icons surround the page.

The process of creating content that will rank high on SERPs and outrank and bury negative search results is called negative content suppression. The main goal of suppression is to remove brand-related negative articles, content, videos and other search results from the first Google results page.

We already mentioned that a very low percentage of people will click beyond the first page of Google results. Suppressing negative search results serves to push negative content off the first page. This prevents a majority of users from finding it.

Learn more about how we remove negative reviews from Google here.

Suppressing Negative Results on Google

Google logo under a magnifying glass.

We know you won’t be happy if you find something bad written about you or your company online. Because of situations like this, people often wonder about suppression tactics. They want to learn how to suppress or remove negative articles from Google search results.

It’s very common for companies to come across bad content or negative reviews at one point or another. At times, business owners will feel that the feedback or coverage is inaccurate and does not reflect their brand or products. 

In these cases, their main goal is to have the information removed from the internet completely. Unfortunately, that’s not often a possibility.

Unless you can prove that the content violates Google’s policies, the search engine is unlikely to remove negative articles, poor reviews or other types of negative results from the database.

For negative search results that cannot be deleted or removed from the internet, there is another option. You can hire an ORM and search engine optimization professional who knows how to apply suppression tactics.

Often, suppressing negative content online involves the following steps:

  • Building a personal website and/or professional site where you can post regular content that you own and have full control over.
  • Promote your new website and the content you create so that it climbs in search rankings.
  • Link all of your owned websites with your social media accounts.

From 24-hour monitoring to upscale content and personal website creation, our team of ORM experts can help you create the online presence you deserve. Contact us at (844) 458-6735 for more information.

Content Suppression Steps

Hands typing on a laptop keyboard with holographic SEO icons and a search bar overlay, symbolizing digital marketing, search engine optimization, and efforts to remove negative content from Google. A blurred coffee cup is in the background.

Interested in suppressing negative information online to protect your brand’s digital reputation? Here are the basic steps that ORM professionals take for content suppression.

Find the Phrases That Trigger Negative Content

It’s common to look for positive keyword phrases and search results related to your company on the first page of Google results. For suppression, though, you’ll need to seek out negative search results instead.

Once you’ve found the phrases and content that are harming your reputation, you’ll know exactly where to focus your efforts.

Boost Positive Results in Google

After you’ve identified all the negative information appearing on the top search results pages, you’ll need to start optimizing your own content so it appears higher on Google search results pages.

For this process, you’ll need to use SEO tactics such as link building and keyword targeting to optimize your content so it can outrank bad results.

Create Fresh SEO Content

In addition to optimizing existing content, you’ll want to create fresh content on a regular basis. Focus on developing new blog posts and social media posts that will get top billing on the SERP. If needed, set up new websites and social media profiles so you have several options for where to post your content.

Track Your Progress

After you have successfully completed the previous steps, you’ll need to spend some time tracking your progress. Be sure to monitor the keywords or search terms that you are trying to rank to see if they are getting the desired results.

Meanwhile, you’ll also want to keep track of negative search results and check regularly to see if they’re moving down. The best outcome for you will be when negative results fall from the first Google search page to the following pages.

Removing Negative Results From Websites You Don’t Own

A person using a laptop at a desk, viewing the word "WEBSITE" and several icons, searches how to remove negative content from Google. A notebook, cup of coffee, and phone sit nearby as sunlight streams in from the left.

Unfortunately, most negative information about you or your brand will be published on websites that you don’t control. This can make it especially hard to have it taken down. Here are the steps to take to see if the website owner or Google will remove the information.

Find the Original Source and Third-Party Sources

Initially, you must locate the source that originally posted the harmful content. Then, track down other sources that picked up the original information and posted it online.

To monitor future mentions of your brand online, you can use a free tool like Google Alerts. That way, even if you have negative information removed, you’ll know right away if it pops back up online in the future.

Directly Contact the Website Owner

Once you find the main source of the information, you can contact the webmaster. Not able to find the website owner’s contact information on the site itself? Check the ICANN database, which provides registration data for websites. 

We suggest that you remain calm and ask politely if the negative information related to your business can be removed. If the content violates the website’s policies, point that out.

If the posted information uses facts, the web owner is not obligated to remove it. Because of that, you should be polite and try to explain why that harmful content should be removed.

If the webmaster refuses to remove the negative information, ask them to add a no-index tag to the content instead. While this won’t remove the content, it will signal to Google that it shouldn’t include the content in search results. You can also ask that they remove your name or your brand name from the content and replace it with a more generic description.

Always remember that this method is for removing bad content from third-party websites. You shouldn’t contact Google in situations like this. Google does not create content and is not responsible for negative information posted online.

Keep Proof of the Conversation

When you’re having a conversation with the webmaster, always remember to take screenshots. If things get more serious, you must have records of the exchange. For example, if you decide to take legal action against someone, having screenshots can significantly help you win your case.

Report Web Content That Violates Google’s Policies

Any website that violates Google’s rules and publishes defamatory or vindictive content — or that gives away sensitive personal information about someone — can be reported to Google. Learn more about reporting content to Google here.

Final Thoughts About Reverse SEO and Your Online Reputation

A man holding a tablet with the word reputation on it.

Do you have negative Google search results, defamatory comments, or bad reviews about your company online? You probably want to remove them completely from the internet. Since this isn’t an option in most cases, you can at least take steps to remove negative results from the first page of Google.

After you decide that the suppression method is your best option for dealing with negative comments on the internet, creating high-quality SEO content will be the key factor for your success. This process will require competition research, keyword research, and other techniques. You also may need to invest in software.

By removing negative search results from the internet, you’ll break the links that associate your business with those bad reviews or comments. Best of all, the high-quality content you create will not only push down bad content, but it can also be a great boost for your business. 

The way you’re perceived online matters, and a poor online reputation can damage your personal life and your professional opportunities.

Find out how to create the online reputation you deserve by calling our ORM professionals at (844) 458-6735 today.

The post How To Remove Negative Content From Google Search appeared first on Reputation Sciences.

]]>